Jeff has worked in public relations, marketing and sales for over 30 years. The majority of his experience encompasses both in-house and external consulting for travel and lifestyle firms. He has assumed leadership roles in the airline industry and has worked with both small- and large-scale hotels and residences.
His experience with the government sector involves public relations for the Tourism Authority of Thailand and various promotional campaigns for Canada, the United States, Italy, Grenada, the Seychelles, the Maldives and Dubai.
In 1991 Jeff was invited to set up and manage the European Sales and Marketing office for Thailand’s leading domestic hotel group, The Imperial Family of Hotels. The sale of the Group in 1994 ultimately led to the formation of Bacall PR.