‘KING OF PODIATRY’ BASTIEN GONZALEZ’ BGA CORP
Foot virtuoso and podiatrist to the stars Bastien Gonzalez discovered his vocation after experiencing the wonders of podiatry during rehabilitation from a serious skiing injury. He boasts 20 Pedi:Mani:Cure Studios by Bastien Gonzalez across the globe and a glittering roster of private clients who include some of the biggest stars in Hollywood and the most well-known names in the worlds of fashion, art and finance. Dubbed ‘the flying podiatrist’ by one journalist, Gonzalez is rarely in one place, flying between his London studio, his home in Dubai and his HQ just outside Paris, or to New York, Hong Kong or Singapore to meet his teams.
Built on the credo that self-care should be a deeply enjoyable experience anchored in sensorial pleasure, a By Bastien Gonzalez treatment is guaranteed to change perceptions about wellbeing and feet. The experience combines the expertise and savoir-faire of the therapists (all fully qualified in France); a signature deep, de stressing massage technique covering from the tips of the toes all the way up to the knees; the range and quality of the specialist Réverence de Bastien product range, formulated exclusively by and for Bastien Gonzalez; the beauty of the bespoke, artisan-made tools and accessories; and the immaculate finish, with feet looking their very best. The end result is beautiful hands and feet that look natural but draw the attention with their glow of health – hydrated, rejuvenated skin with shell-like nails sparkling with vigour.
The experience is further heightened by the backdrop of some of the world’s most incredible views, seen from truly unique properties. In 2018 Gonzalez opened a studio in London, at the spa at the Mandarin Oriental in Hyde Park, adding to his existing portfolio in the heart of cities like Hong Kong and Singapore. Pedi:Mani:Cure Studios by Bastien Gonzalez can also be found overlooking the ocean in Mauritius or the Maldives, in luxuriant
gardens in Vietnam and Morocco, on the pristine Croatian Island of Loŝinj or nestled in the rainforest on the fringes of a white powder beach in Langkawi, Malaysia. Further openings are planned for 2019, at the Corinthia, Lisbon and the Anantara Kalutara Resort in Sri Lanka. A studio at the Grand Lisboa Palace in Macau will follow in 2020.
Gonzalez’ inspiring leadership and passion for nurturing talent and building teams has enabled him to grow his operation with a team numbering 54 and growing. He hand-picks and personally trains each member to guarantee the quality of the treatments at the core of his By Bastien Gonzalez studios around the world.
Gonzalez has also turned his expertise to a number of specialist foot-care products: created in 2003, the Révérence de Bastien range is a collection of products for the feet, hands and nails, conceived and created by Bastien in partnership with carefully selected French product developers. At once sensual and generous, the formulations have been perfected over time, with some signature products, like the famous Baume, Black Diamond scrub and l’Onguent pour Cuticule gaining cult status.
Following the huge success of his luxury brand, Révérence de Bastien, Bastien developed his new brand, Foot Fétiche, to bring foot care to a wider audience. Based on the principle of ‘do it yourself’ pedicures, this new range of products is rich in active ingredients and made in France, designed to offer a full home based, year-round programme of care. Five years of research and experimentation have gone into developing the four products in the range, which was created with the same level of respect and perfectionism he has conferred on feet his whole career – which Bastien himself describes as fetishistic.
In 2015, Bastien launched his third product range: BGAInsoles®, a concept developed exclusively to relieve foot pain and reduce the appearance of hyperkeratosis, or thickening of the skin, corns and calluses. Because every foot is unique in its morphology and complexity, BGInsoles® are made to measure, adaptable to all kinds of shoes to offer protection and comfort, and suitable for all levels of activity, from day to day wear through to professional sports wear. Since launching the Hong Kong Sport Institute has used BGInsoles® to equip its most high profile athletes.
Since 2011, Bastien Gonzalez has been recognised numerous times with prestigious awards by peers in the health and wellness arena, magazine editors and industry experts in the world of luxury. These awards are testament to the savoir fair of Bastien and the professionalism of his team who deliver over 37,000 impeccable treatments each year around the world.
Bacall PR has been appointed to deliver a PR campaign that will generate significant, impactful exposure in consumer and B2B media. Bacall PR has a wealth of experience working with some of the world’s leading high end wellness, hotel and resort brands.